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Boost Sales by Using Targeted Marketing Strategy Marketing Articles | January 1 Yosvany Torres Cuba Jersey , 2013
When it comes to business promotion, experts say that you should use the right marketing avenues. For instance, you should foster the use of brochure printing to accelerate your marketing plan. ...

When it comes to business promotion, experts say that you should use the right marketing avenues. For instance, you should foster the use of brochure printing to accelerate your marketing plan.

This is aside from using business cards and postcards to sell to your target customers. However, having these tools often make business owners forget to whom they are really promoting their products. Who are their target markets with which their marketing materials are designed for?


For a business to succeed, it is critical to determine who the target market is. Doing so lowers the cost of marketing and increases the potential for business success. Determining the target market is the process of discerning the group that make up your customer base. You develop your products and services based on these groups Alain Sanchez Cuba Jersey , thus, distinguishing your desired market segment.


Look at huge businesses today, cell phone manufacturers for instance. Why do you think Sony and other huge telephone companies developed affordable phone for the masses? This is because they are developing products for the working class and the masses whose needs are different from that of the upper income class.


So, how do you find your target market?


When finding your target market, there is no exact way of doing it. There is really no exact market segment that you can use. However, when businesses define their market segment they often rely on the following factors, gender (male William Saavedra Cuba Jersey , female, members of the third sex), age (kids, teenagers, adults, etc.), and income (lower class Jose Rodriguez Cuba Jersey , middle class, or upper class). Some businesses also use marital status, ethnicity and many other factors in determining their market.


When you have used these parameters and defined your target market, you will be able to reach the right people who will benefit from your products and services. Likewise, having the right market allows you to get your message across much faster and create the right marketing campaign. Consequently, you are able to save a lot on the cost of your campaign, get more sales Livan Moinelo Cuba Jersey , and receive higher income.


Therefore, for instance you are going to sell women clothing in your boutique. How do you define your target market, then? For this example, your target market would be mostly women, teens and adults, probably in the middle class, students and working in middle management. After defining your target market Frank Medina Cuba Jersey , you need to do a market research. Knowing the lifestyle and purchasing power of your target market is needed.


Here are ways you can do as your marketing strategy:


? Make your boutique as female looking as possible. Display several eye-catching clothes. Keep in mind that women are likely to respond to striking images.


? Create compelling brochures. If you have a budget for brochures, create brochure templates that effectively showcase your clothes in an enticing manner. Include in your brochures attractive images of women wearing your beautiful clothes.


? Talk to your customers like your friends. Doing so, you can easily influence then to buy your products and create positive customer relationships.